If you are using Pinterest for your blog or online business, you must be familiar with the analytics. Pinterest Analytics is one of the great benefits of having a Pinterest business profile.
Today I’d like to talk about how you can use Pinterest analytics to help you get more organic traffic to your website or blog and which analytics are essential to follow for growing your organic traffic.
First things first, if you don’t have a business account, you need to hurry up and get one. You can make a whole new business account for free, ad one to your existing account, or transform your current account into a business account.
Second, make sure you verify your website if you have one and your other relevant accounts such as Instagram and Esty.
Disclaimer: This post may contain some affiliate links. That means I make a small commission at no extra cost to you if you purchase something through the links.
Now, how can you see your Pinterest analytics?
I use two places:
– Tailwind (Read this blog to get started with tailwind)
Pinterest analytics on Pinterest.
There are several places you can find your Pinterest analytics.
1. Your pin stats
Beneath every pin, you will see the stats of your pin. There will be three stats available for static pins. For static pins, these are the number of impressions, saves, and outbound clicks of this pin.
You can see these stats over a period of 24 hours, 7 days, 30 days, and 90 days.
For video pins, you have more stats; these are your pins’ views and the play time.
2. Your business hub
When you go to your business hub, you will first see your monthly viewers, followers, all the impressions, saves, and clicks of your profile over the past 30 days.
You’ll also see your top pins of the past 30 days, which you can switch to see your most recent pins instead.
If you click on the tab that says see analytics, it will bring you to see all your Pinterest analytics.
Here you can select to see the analytics to all the pins you have pinned, including pins from other pinners you have saved.
You can select to see the analytics of the pins that are only coming from your claimed website.
Or you can also choose to see both and see which pins are doing better, your own or the pins you pin from others. You can do this with the option ‘split by’.
Pinterest analytics on tailwind
I use tailwind to see which pins are doing better, which have the highest clicks. You can also see how your boards are doing.
You can read my blog on how to use tailwind for a more detailed description of how to read your analytics in tailwind.
The reason why I prefer using tailwind analytics over Pinterest sometimes is because the stats on Pinterest aren’t always as accurate as tailwind.
Now, which of your Pinterest analytics are important?
Impressions and Monthly viewers
Impressions mean how many times people have seen your pins over the past 30 days. Just that, nothing else. If they either scrolled past it or stopped to read it, both count as an impression.
This number is important so you can know how good your Pinterest SEO is. The better your SEO, the higher your impressions can be.
Impressions can also tell you if people are actually searching for that information.
Use this number to see if you’re doing a great job with your SEO or if you’re creating content people are actually interested in.
Do some A/B testing to see which titles and descriptions do better. Use relevant keywords so your pins can appear in front of people. Create fresh pins frequently, at least every week.
Your monthly viewer number is the number of people who have seen or engaged with your pins in the past 30 days. Unlike your impressions, which is the number of times your pins appeared on a screen, whether people engaged with it or not.
Your monthly viewers are the same as your monthly total audience in your analytics overview.
These numbers are important but not the most important; keep in mind that you can have a number for these metrics that is a bit on the low side but have a high number for engagement and click-throughs.
In the end, the number of people that get to your site or shop is the most important.
Engaged audience is the number of people that have engaged with your pins. This is only the people that have engaged with your pins, not the people who have just seen it and scrolled past it.
An engagement can be a pin click, a save, or an outbound click.
This number tells you how many people find your pins interesting enough to look at it closely, save it or click on it.
You can cross-reference this number with your impressions or monthly viewers to see how many people that see your pins actually engage with them.
The two other metrics I mentioned above will also let you know how many have also just seen your pins and scrolled by. While it’s important that people see your pins, the goal is actually to get them to save and click.
So, compare your engaged number with your impressions and monthly viewers to see how many people who see your pins are actually engaging.
This number is important to know if your content is eye-catching if people are interested enough to engage with your pins.
If people are engaging with your pins, you are one step closer to getting them to get to your website or shop.
Saves is the number of pins people have saved to one of their boards. This can mean that they have clicked through and found your content valuable and want to save it to read again, or they can be saving it to read it another time.
Either way, your pin got their attention enough that they want to save the content.
This number is important because it will tell you how many repins you’re getting. It will tell you how important or interesting people find your content.
But also, the more people save your pin, the more other pinners get to see your pin.
Outbound clicks are, in my opinion, the most important numbers. Outbound clicks are the number of times people have actually clicked on your pin to read or see what you have linked to your pin.
They are interested in your content, or they are interested in your product or service. This number will tell you how much traffic you are getting from Pinterest.
This is the most important because that is your ultimate goal, to get people to your website, shop, or email list.
Note: Outbound clicks used to be called link clicks. The close-ups are now called link clicks.
How do you use all of this information?
These metrics can tell you what content people are interested in and what content is doing better.
Keep track of your popular pins and make more pins for those posts or products. Get more out there of similar content. Pins that get a lot of impressions, but more importantly, pins that get many click-throughs.
For example, if you see that people are interested in your posts about journaling, make more pins for those posts, and also try writing more content surrounding that topic.
Keep track of the periods those pins do better; maybe it’s seasonal, take advantage of that season and create more pins for that post. For example, if you have a Father’s Day gift guide from last year that did great, make new pins for that post this year. You can update your post and change it up a little.
I make new pins every week, and I check which pins have been doing better the past week and create new pins for those.
You can also use this information to know if you need better SEO for your profile or pins.
Pins that don’t get many impressions can sometimes have SEO that can do better, try A/B testing with your titles and descriptions, see which does better.
If you’ve already tried all you could, it could be that the pin is maybe just something people aren’t looking for at the moment.
Don’t delete this pin; it might pick up traffic at some point.
Aside from your Pinterest analytics, use your google analytics to see which posts or pages are doing better. These posts and pages are the things you need to make more pins off.
And that’s a wrap. I hope this information on Pinterest analytics was useful.
I also have some great Pinterest freebies you can use. Subscribe and get your instant download link:
– Get your FREE Pinterest SEO checklist here.
– Get your FREE Checklist for creating clickable Pins here.
– Get your FREE customizable templates for Pinterest pins here.
Also, suppose you want to learn more about Pinterest and become an expert in growing your organic traffic with the help of Pinterest. In that case, the Pinterest Ninja course is an excellent course jam-packed with everything you need to know about Pinterest!
It’s updated regularly, and you get access to a private Fb group with a great community to help you get through the struggles of Pinterest.
Take a look at the Pinterest Ninja course here.
And if it’s all just too much for you, check out my Pinterest Management services out here.
Got any questions or tips about Pinterest analytics you’d like to share? Feel free to leave them in the comments!